Ideas Waiting To Happen brings together technical and/or creative people to collaborate and develop new applications for new technologies like augmented reality, the internet of things and quantified self. After three Saturdays with lectures, lunch and brainstorms sessions, the best ideas are pitched and rewarded with cash, tech support, business support and exposure.


We're working hard to organize a third series!

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If you like to help, please contact us if you know any companies/organizations/people who might like to be part of Ideas Waiting To Happen.



Congratulations to the winners of the second series!

1st Prize: Priscilla Haring and Leonie Baauw with Mirror Me

2nd Prize: Anja Hertenberger and Helene Timmers with ChillHug

3rd Prize: Rieta Aliredjo, Andreea Ignat, Maureen van der Burgh and Nhung Hoang with MoodReports

And thank you all parrticipants for your energy and creativity!

Second series, October 2012

Below you can get an impression of the topics that were covered in the second series.

Augmented Reality

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. 1

Video from TED talks.

The Internet Of Things

Internet of Things” to refer to the general idea of things, especially everyday objects,that are readable, recognizable, locatable, addressable, and/or controllable via the Internet—whether via RFID, wireless LAN, wide-area network, or other means.Everyday objects includes not only the electronic devices we encounter everyday, and not only the products of higher technological development such as vehicles and equipment,but things that we do not ordinarily think of as electronic at all—such as food, clothing,and shelter; materials, parts, and subassemblies; commodities and luxury items;landmarks, boundaries, and monuments; and all the miscellany of commerce and culture. 2

Quantified Self

The Quantified Self is a global collaboration of users and tool-makers interested in the personal meaning of personal data. [...] Nearly every day, we hear about a new system to track human behavior. There is sensor-based tracking of sleep, activity, location, heart rate, blood glucose, metabolism, even facial expression. There are web services to track mood, diet, menstrual cycle, productivity, and cognition. 3 - Gary Wolf, Co-founder of  Quantified Self.


This project is organized by Taksforce Innovation Utrecht, Don't Do It Yourself, Digiluce, Impakt and Amstardam Innovatiemotor. Our aim is to bring people together who otherwise wouldn't meet. Our hope is that exciting new projects will result from this.Regarding intellectual property: there's no contract (NDA). None of the above mentioned organizations will automatically have the right to the ideas.


Would you or your company like to become part of IWTH? Please download our factsheet (pdf) and contact us.

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IWTH is a joint activity of Philips Consumer Lifestyle, UtrechtInc, TFI, TeamVenture, Doe Het Niet Zelf, Digiluce, Impakt and Amsterdamse Innovatie Motor and is made possible by the financial support of the Dutch Ministry of Economic Affairs, Agriculture and Innovation, the European Fund for Regional Development, Utrecht province and the city of Amersfoort.

1. Definition of Augmented Reality from Wikipedia
2. Definition of The Internet of Things from National Intelligence Council
3. Introduction to the Quantified Self from Healthcare Blog